Job Description

A Social Media Marketer is responsible for developing, implementing, and managing a company's social media strategy across various platforms. The goal is to achieve marketing and branding objectives through audience engagement, brand awareness, and lead generation.

Responsibilities:

• Strategy and Planning:
  • Research social media trends and competitor activity.
  • Develop a social media strategy aligned with overall marketing goals.
  • Identify target audience demographics and interests for each platform.
  • Set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) for social media campaigns.
• Content Creation and Management:
  • Create engaging content formats like text posts, images, infographics, and videos.
  • Maintain a consistent brand voice and visual identity across platforms.
  • Schedule content for optimal posting times and utilize relevant hashtags.
  • Stay updated on social media content trends and adapt strategies accordingly.
• Community Management:
  • Respond to comments and messages promptly and professionally.
  • Moderate online conversations and address negative feedback.
  • Foster brand loyalty and build a strong online community.
  • Run social media contests and giveaways to boost engagement.
• Social Media Analytics and Reporting:
  • Track key metrics such as reach, engagement, website traffic, and conversions.
  • Analyze data to measure campaign performance and identify areas for improvement.
  • Generate reports to communicate social media ROI (Return on Investment) to stakeholders.
  • Stay updated on social media analytics tools and utilize them effectively.

Additional Responsibilities (may vary depending on the company):

• Collaborate with other departments like marketing, sales, and customer service.
• Manage social media advertising campaigns.
• Stay up-to-date on the latest social media algorithms and platform updates.
• Identify and implement social media listening strategies to understand brand sentiment.